TY  - BOOK
AU  - McNeil, Ruth
TI  - Business to business market research: understanding and measuing business markets
SN  - 9780749443641
U1  - 658.8 M233 2005 
PY  - 2005///
CY  - London
PB  - Kogan Page Limited.
KW  -  Industrial marketing
N1  - Includes bibliographical references and index
ER  -