Walker Jr., Orville C. <br/><br/>Marketing strategy :  a decision-focused approach / Orville C. Walker Jr., et al.  -- 5th ed.  -- Boston:  McGraw-Hill Irwin.,  2006. <br/>xx, 346 p:  col. ill.;  26 cm. <br/><br/> includes bibliographical references and index. <br/><br/><label>ISBN: </label>9780071116749 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing Management.<br/>Strategic planning.<br/><br/><label>Dewey Class. No.: </label>Res 658.8 M341 2006