TY  - BOOK
AU  - Walker Jr., Orville C.
AU  - Mullins, John W.
AU  - Boyd Jr., Harper W.
AU  - Larreche, Jean-Claude
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780071116749
U1  - Res 658.8 M341 2006 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Irwin.
KW  - Marketing
KW  - Marketing Management
KW  - Strategic planning
N1  - includes bibliographical references and index
ER  -