TY  - BOOK
AU  - Kotler, Philip
AU  - Ang, Swee Hoon
AU  - Leong, Siew Meng
AU  - Tan, Chin Tiong
TI  - Marketing management: an asian perspective 
SN  - 9780131001350
U1  - Res 658.8 M341 2003 
PY  - 2003///
CY  - Singapore
PB  - Pearson Education Asia.
KW  - Marketing
N1  - Includes bibliography reference and index
ER  -