Stanton, William J. <br/><br/>Fundamentals of marketing / William J. Stanton., et al.  -- 10th ed.  -- Singapore:  McGraw-Hill, Inc.,  1994. <br/>xxviii, 697 p.:  ill.;  26 cm. <br/><br/> includes bibliographical references and index. <br/><br/><label>ISBN: </label>9780071135610 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>Res 658.8 St262 1994