TY  - BOOK
AU  - Stanton, William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Fundamentals of marketing
SN  - 9780071135610
U1  - Res 658.8 St262 1994 
PY  - 1994///
CY  - Singapore
PB  - McGraw-Hill, Inc.
KW  - Marketing
N1  - includes bibliographical references and index
ER  -