Zeithaml, Valarie A. <br/><br/>Services marketing :  integrating customer focus across the firm / Valarie A. Zeithmal., et al.  -- 5th ed.  -- Boston:  The McGraw-Hill Companies.,  2009. <br/>xxvii, 708 p.:  ill.;  25 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9780071313308 <br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Marketing. <br/>Customer services.<br/>Marketing. <br/><br/><label>Dewey Class. No.: </label>Res 658.8 Z372 2009