TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780071313308
U1  - Res 658.8 Z372 2009 
PY  - 2009///
CY  - Boston
PB  - The McGraw-Hill Companies.
KW  - Service industries -- Marketing.
KW  - Customer services
KW  - Marketing.
N1  - Includes index
ER  -