Go, Josiah. <br/><br/>Marketing plan: building the profitable preferred brand/ Josiah Go.  -- Manila, Philippines;  2004. <br/>xv, 340 p.;  23 cm. <br/><br/> Includes bibliographical references, appendices and indexes. <br/><br/><label>ISBN: </label>9719186003 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 G534 2004