TY  - BOOK
AU  - Go, Josiah.
TI  - Marketing plan: building the profitable preferred brand
SN  - 9719186003
U1  - GSL 658.8 G534 2004 
PY  - 2004///
CY  - Manila, Philippines
KW  - Marketing
N1  - Includes bibliographical references, appendices and indexes
ER  -