Kerin, Roger A. <br/><br/>Marketing:  the core/ Roger A. Kerin.  -- Boston;  McGraw-Hill Irwin.,  2004. <br/>xxxii, 125 p.;  ill.  26 cm. <br/><br/> Includes bibliographical references and indexes. <br/><br/><label>ISBN: </label>0071246355 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 K455 2004