TY  - BOOK
AU  - Kerin, Roger A.
TI  - Marketing: the core
SN  - 0071246355
U1  - GSL 658.8 K455 2004 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill Irwin.
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -