Kimmel, Allan J. <br/><br/>Connecting with consumers:  marketing for new marketplace realities/ Allan J. Kimmel.  -- London;  Oxford University Press.,  2010. <br/>xvi, 332 p.;  ill.  26 cm. <br/><br/> Includes bibliographical references and indexes. <br/><br/><label>ISBN: </label>9780199556519 <br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS & ECONOMICS Distribution.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 K571 2010