TY  - BOOK
AU  - Kimmel, Allan J.
TI  - Connecting with consumers: marketing for new marketplace realities
SN  - 9780199556519
U1  - GSL 658.8 K571 2010 
PY  - 2010///
CY  - London
PB  - Oxford University Press.
KW  - BUSINESS & ECONOMICS Distribution
N1  - Includes bibliographical references and indexes
ER  -