@book{15308,
	author = {Kotler, Philip. and Bowen, John.},
	title = {Marketing for hospitality and tourism/},
	publisher = {Pearson Education (Asia) Pte Ltd.,},
	year = {2003.},
	address = {SIngapore;},
	edition = {3rd ed.},
	note = {Includes bibliographical indexes.}
}