Kotler, Philip. <br/><br/>Marketing for hospitality and tourism/ Philip Kotler, John Bowen and James Makens.  -- 3rd ed.  -- SIngapore;  Pearson Education (Asia) Pte Ltd.,  2003. <br/>xvii, 893 p.;  ill.  26 cm. <br/><br/> Includes bibliographical indexes. <br/><br/><label>ISBN: </label>9812470522 <br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry Marketing.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 K848 2003