Kotler, Philip. <br/><br/>Principles of marketing/ Philip Kotler and Gary Armstrong.  -- 11th ed.  -- Singapore;  Pearson Education (Asia) Pte Ltd.,  2006. <br/>xx, 611 p.;  ill.  26 cm. <br/><br/> Includes bibliographical references, appendices and indexes. <br/><br/><label>ISBN: </label>9810699417 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 K848 2006