TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 9810699417
U1  - GSL 658.8 K848 2006 
PY  - 2006///
CY  - Singapore
PB  - Pearson Education (Asia) Pte Ltd.
KW  - Marketing
N1  - Includes bibliographical references, appendices and indexes
ER  -