Kotler, Philip. <br/><br/>Marketing management/ Philip Kotler.  -- 11th ed.  -- Singapore;  Pearson Education (Asia) Pte Ltd.,  2003. <br/>xxix, 130 p.;  col ill.  26 cm. <br/><br/> Includes bibliographical indexes. <br/><br/><label>ISBN: </label>0130497150 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 K849 2003