TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing management
SN  - 0130497150
U1  - GSL 658.8 K849 2003 
PY  - 2003///
CY  - Singapore
PB  - Pearson Education (Asia) Pte Ltd.
KW  - Marketing Management
N1  - Includes bibliographical indexes
ER  -