Mooij, Marieke K. de <br/><br/>Global marketing and advertising :  understanding cultural paradoxes / Marieke K. de Mooij.  -- Los Angeles:  SAGE.,  2010. <br/>xviii, 323 p.:  col. ill.;  26 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9781412970419 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising Cross-cultural studies.<br/>Consumer behavior Cross-cultural studies.<br/>Target marketing Cross-cultural studies.<br/><br/><label>Dewey Class. No.: </label>Res 658.802 M777 2010