TY  - BOOK
AU  - Mooij, Marieke K. de
TI  - Global marketing and advertising: understanding cultural paradoxes 
SN  - 9781412970419
U1  - Res 658.802 M777 2010 
PY  - 2010///
CY  - Los Angeles
PB  - SAGE.
KW  - Advertising
KW  - Advertising Cross-cultural studies
KW  - Consumer behavior Cross-cultural studies
KW  - Target marketing Cross-cultural studies
N1  - Includes index
ER  -