Lamb, Charles W, Jr. <br/><br/>Essentials of marketing/ Charles W. Lamb Jr, Joseph F. Hair Jr and Cal McDaniel.  -- 2nd ed.  -- Australia;  Thomson Learning.,  2001. <br/>xxviii, 579 p.;  ill.  27 cm. <br/><br/> Includes bibliographical indexes. <br/><br/><label>ISBN: </label>9812403132 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 L165 2001