TY  - BOOK
AU  - Lamb, Charles W, Jr.
AU  - Hair, Joseph F, Jr.
AU  - McDaniel, Carl.
TI  - Essentials of marketing
SN  - 9812403132
U1  - GSL 658.8 L165 2001 
PY  - 2001///
CY  - Australia
PB  - Thomson Learning.
KW  - Marketing
N1  - Includes bibliographical indexes
ER  -