Larkin, Geraldine A. <br/><br/>12 simple steps to a winning marketing plan / Geraldine A. Larkin.  -- United Sates of America:  Probus Publishing Company.,  1992. <br/>v, 217 p.;  24 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9781557382979 <br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Marketing Decision making.<br/>Marketing Management.<br/>Marketing research.<br/><br/><label>Dewey Class. No.: </label>Res 658.8022 L326 1992