TY  - BOOK
AU  - Larkin, Geraldine A.
TI  - 12 simple steps to a winning marketing plan
SN  - 9781557382979
U1  - Res 658.8022 L326 1992 
PY  - 1992///
CY  - United Sates of America
PB  - Probus Publishing Company.
KW  - Direct marketing
KW  - Marketing Decision making
KW  - Marketing Management
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -