Lancaster, Geoff. <br/><br/>Introduction to marketing:  a step-by-step guide to all the tools of marketing/ Geoff Lancaster and Paul Reynolds.  -- New Delhi;  Crest Publishing House.,  2003. <br/>ix, 290 p.;  25 cm. <br/><br/> Includes bibliographical references and indexes. <br/><br/><label>ISBN: </label>8124202982 <br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS & ECONOMICS Distribution.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 L221 2003