Lao, Felix M, Jr. <br/><br/>Marketing management:  concepts and applications for strategic marketing planning/ Felix M. Lao, Jr.  -- 1st ed.  -- Manila, Philippines;  Rex Book Store.,  1998. <br/>xxv, 524 p.;  26 cm. <br/><br/> Includes bibliographical indexes. <br/><br/><label>ISBN: </label>9712323900 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 L299 1998