TY  - BOOK
AU  - Lao, Felix M, Jr.
TI  - Marketing management: concepts and applications for strategic marketing planning
SN  - 9712323900
U1  - GSL 658.8 L299 1998 
PY  - 1998///
CY  - Manila, Philippines
PB  - Rex Book Store.
KW  - Marketing management
N1  - Includes bibliographical indexes
ER  -