Hartley, Robert H. <br/><br/>Marketing mistakes and successes / Robert F. Hartley.  -- 10th ed.  -- New Jersey:  John Wiley & Sons.,  2006. <br/>viii, 374 p.:  ill.;  23 cm. <br/><br/><label>ISBN: </label>9780471743217 <br/><br/><label>Dewey Class. No.: </label>Res 658.80097 H255 2006