Lao, Felix M, Jr. <br/><br/>Principles of marketing/ Felix M. Lao, Jr.  -- 1st ed.  -- Manila, Philippines;  Rex Book Store.,  2001. <br/>xv,, 293 p.;  26 cm. <br/><br/> Includes bibliographical indexes. <br/><br/><label>ISBN: </label>9712711234 <br/><br/><label>Dewey Class. No.: </label>GSL 658.8 L299 2001