TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing management: an Asian perspective
SN  - 0131982621
U1  - GSL 658.8 M341 2006 
PY  - 2006///
CY  - Singapore
PB  - Pearson Education (Asia) Pte Ltd.
KW  - Asia
N1  - Includes bibliographical references, appendices and indexes
ER  -