Elin, Larry <br/><br/>Designing and producing the television commercial / Larry Elin,and Alan Lapides.  -- Boston:  Pearson Education, Inc.,  2007. <br/>x, 254 p.:  ill.;  24 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9780205365388 <br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising.<br/><br/><label>Dewey Class. No.: </label>Res 659.143 El43 2007