TY  - BOOK
AU  - Elin, Larry
AU  - Lapides, Alan
TI  - Designing and producing the television commercial
SN  - 9780205365388
U1  - Res 659.143 El43 2007 
PY  - 2007///
CY  - Boston
PB  - Pearson Education, Inc.
KW  - Television advertising
N1  - Includes bibliographical references and index
ER  -