Cateora, Philip R. <br/><br/>International marketing / Philip R. Cateora   -- 9th ed.  -- Irwin, Chicago:  Times Mirror Higher Education Group.,  1996. <br/>xxiii, 770 p.:  co. ill.;  25 cm. <br/><br/> Includes indexes. <br/><br/><label>ISBN: </label>9780256206821 <br/><br/><label>Dewey Class. No.: </label>Res 658.828 C282 1995