McDaniel, Carl. <br/><br/>Introduction to marketing/ Carl McDaniel, et al.  -- 1th ed.  -- Australia;  South-Western Cengaage Learning.,  2011. <br/>xxv, 777 p.;  col ill.  29 cm. <br/><br/> Includes bibliographical indexes. <br/><br/><label>ISBN: </label>9780538754873 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 M459 2011