TY  - BOOK
AU  - McDaniel, Carl.
TI  - Introduction to marketing
SN  - 9780538754873
U1  - GSL 658.8 M459 2011 
PY  - 2011///
CY  - Australia
PB  - South-Western Cengaage Learning.
KW  - Marketing
N1  - Includes bibliographical indexes
ER  -