TY  - BOOK
AU  - Mendoza, Shirley I.
TI  - Modules for marketing
SN  - 9712337472
U1  - GSL 658.8 M523 2003 
PY  - 2003///
CY  - Pasig City, Philippines
PB  - Rex Book Store.
KW  - Marketing principles
N1  - Includes bibliographical references and indexes
ER  -