Keegan, Warren J. <br/><br/>Global marketing / Warren J. Keegan and Mark Green.  -- 5th ed.  -- Singapore:  Pearson Education South Asia Pte Ltd.,  2010. <br/>xxiii, 643 p.:  ill.;  25 cm. <br/><br/> Includes indexes. <br/><br/><label>ISBN: </label>9789810697570 <br/><br/><label>Dewey Class. No.: </label>Res 658.84 K243 2010