TY  - BOOK
AU  - Alminar-Mutya, Ruby F.
TI  - Elements of marketing
U1  - GSL 658.8 M985 2000 
PY  - 2000///
CY  - Mandaluyong City, Philippines
PB  - National Book Store.
KW  - Marketing -- Elements of
N1  - Includes bibliographical references
ER  -