Parry, Mark E. <br/><br/>Strategic marketing management/ Mark E. Parry.  -- New York'  McGraw-Hill.,  2002. <br/>ix, 275 p.;  23 cm. <br/><br/> Includes bibliographical references and indexes. <br/><br/><label>ISBN: </label>007141780X <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 P212 2002