TY  - BOOK
AU  - Parry, Mark E.
TI  - Strategic marketing management
SN  - 007141780X
U1  - GSL 658.8 P212 2002 
PY  - 2002///
CY  - New York'
PB  - McGraw-Hill.
KW  - Marketing Management
N1  - Includes bibliographical references and indexes
ER  -