Perreault, William D. <br/><br/>Basic marketing:  a global-managerial approach/ William D. Perreault, et al.  -- Boston;  Custom Publishing.,  2000. <br/>v, 250 p.;  28 cm. <br/><br/><label>ISBN: </label>0072937025 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 P426 2000