Peter, Paul J. <br/><br/>Marketing management:  knowledge and skills/ J. Paul Peter and James H. Donnelly, Jr.  -- 6th ed.  -- Boston;  Irwin McGraw-Hill.,  2001. <br/>xx, 876 p.;  25 cm. <br/><br/> Includes bibliographical references and indexes. <br/><br/><label>ISBN: </label>0071188584 <br/><br/><label>Subjects--Topical Terms: </label><br/>Case studies.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 P442 2001