TY  - BOOK
AU  - Peter, Paul J.
AU  - Donnelly, James H, Jr.
TI  - Marketing management: knowledge and skills
SN  - 0071188584
U1  - GSL 658.8 P442 2001 
PY  - 2001///
CY  - Boston
PB  - Irwin McGraw-Hill.
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -