Kotler, Philip. <br/><br/>Principles of marketing:  an Asian perspective/ Philip Kotler, et al.  -- Singapore;  Pearson Education (Asia) Pte Ltd.,  2005. <br/>xv, 535 p.;  col ill.  28 cm. <br/><br/> Includes bibliographical references, appendices and indexes. <br/><br/><label>ISBN: </label>0131234390 <br/><br/><label>Dewey Class. No.: </label>GSL 658.8 P935 2005