Pride, William M. <br/><br/>Marketing/ William M. Pride and O.C Ferrell.  -- Australia;  Cengage Learning.,  2019. <br/>xxvii, 692 p.;  col ill.  28 cm. <br/><br/> Includes bibliographical indexes. <br/><br/><label>ISBN: </label>9780357033791 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 P9476 2019