TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O.C.
TI  - Marketing
SN  - 9780357033791
U1  - GSL 658.8 P9476 2019 
PY  - 2019///
CY  - Australia
PB  - Cengage Learning.
KW  - Marketing
N1  - Includes bibliographical indexes
ER  -