Burns, Alvin C. <br/><br/>Marketing research /  online research application. Alvin C. Burns and Ronald F. Bush.  -- 4th ed.  -- Singapore:  Pearson Education Pte Ltd.  2004. <br/>xvii, 642 p.:  ill.;  25 cm, <br/><br/> Includes Indexes. <br/><br/><label>ISBN: </label>9789812471338 <br/><br/><label>Dewey Class. No.: </label>Res 658.83 B937 2004