Arens, William F. <br/><br/>Contemporary advertising / William F. Arens.  -- 9th ed.  -- New York:  McGraw-Hill/Irwin.,  2005. <br/>xvii, 617 p.:  ill.;  27 cm. <br/><br/> includes bibliographical references and index. <br/><br/><label>ISBN: </label>9780071248754 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/><br/><label>Dewey Class. No.: </label>Res 659.1 Ar336 2005